On Book Trailers: Publishing a Novel Today Requires Some Serious Movie-Making Skills

This industry never ceases to surprise me. Recently I discovered a little something called book trailers. A book trailer is exactly what it sounds like—a short video meant to entice audiences into purchasing your novel. So basically, to become a novelist today you not only have to be a writer and a marketer, you also have to be a movie producer!

Before I proceed, here’s the trailer for Gillian Flynn’s “Gone Girl,”–the book I’m reading now:


After procrastinating for a while by watching various trailers on the Internet, I’ve come to the following conclusions:

  • Thrillers make the best trailers. Put on scary music, show a knife and blood and you’ve captured the readers attention. Easy peasy.
  • Trailers also make a lot sense for memoirs. When you publish a memoir, you’re trying to get a stranger to want to read all about your life—a trailer is a good way to introduce yourself to the world and get people to like you.
  • Women’s Fiction may be the hardest genre to produce a good trailer. Most that I’ve seen come across as really, really cheesy—like it’s going to be a terrible movie book.
  • Trailers are high risk/high reward—while the good ones can definitely draw in a new crop of readers and create excitement about the book, a bad one can undercut all an author’s hard work. For movies, it makes sense that great trailer probably = great movie, but not necessarily so for novels. A wonderful writer may turn out to be (and probably will be) a horrible producer.
  • There are millions of ways to produce a trailer all by yourself!  You can use Windows Movie Maker, iMovie, ScreenFlow and some other programs. This probably explains why there are so many bad ones are out there.

A couple of more examples:

Below is the first trailer I found under “women’s fiction trailers” in Goodreads.  I actually think it’s pretty decent compared to others I’ve seen.  She keeps it simple–that’s all you can do.

Famous authors usually just sit and talk about the book because they can do that.  Their faces and voices are enough to entice you!  Colson Whitehead’s trailer for Sag Harbor was one of the first I ever saw:

And here is the trailer for Terry McMillan’s new book “Who Asked You?”

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Colson Whitehead, Gentleman Lit and 11 Rules on How to Write

Colson Whitehead has written one of my favorite novels.  In fact, much like Jennifer Weiner, Emily Giffin and Terry McMillan, he has the honor of having a book in my banner photo (can you find it?).  True, he doesn’t write Lady Lit, but he is an African American writer who sometimes writes about that (like in the the fave, entitled “Sag Harbor”) and other times he writes…Gentleman Lit? That is, the male analog of Lady Lit NOT of chick lit (because if you follow this blog, you know that the term “chick lit” has been so disparaged and belittled that I had to come up with a whole new term for what I’m trying to do here).

Brace yourself, I’m about to apply some logical reasoning to my made up terms:  If novels that are somewhat reflective of the male experience could be described as Gentleman Lit, then I might argue that Whitehead writes that.  “Sag Harbor,” for sure, qualifies. It was essentially a male coming of age story (in fact, I keep telling my brother to read it, but he says he lived it, whatevs).

Whitehead’s latest book, “Zone One,” is about zombies, but I still think it’s Gentleman Lit.  First, the topic is pretty  male (ladies, if you read zombie novels, I’d love to hear about it–seriously) and the book is literary.  In fact,  I read the New York Times review of the novel, which begins by stating that a literary novelist writing a genre novel (i.e., zombie novel) is “like an intellectual dating a porn star.”   I THINK they mean that a very smart, educated person (Whitehead) applied his skills toward a topic (targeted at men) that has typically been exploited to the point that many people believe its not salvageable?  What I’m saying is, zombie novels are usually geared toward men and a little trashy, but “Zone One” is Gentleman Lit.  Similarly, chick lit is usually geared toward women and a little trashy, but my future novel is Lady Lit! 🙂 That took me way too long to write. Did any of that even make sense?

UPDATE ON GENTLEMAN LIT: A member of my writer’s group is forcing me to think about this for more than 30 minutes (this is what happens when you blog about something other than what you did over the weekend).  Check out the comments and let me know what you think…

Anyway, Gentleman Lit was NOT supposed to be the point of this blog post.  I’m writing about Whitehead because the one and a half of his books that I’ve read have been delicious.*  He has a wonderful voice, and I was so happy that a brilliant, award-winning writer wrote a novel about my favorite place in the world.  He also published in the New York Times about “How to Write” on Friday.

Below are Whitehead’s 11 Rules on writing, which he expands in the article.  Personally, I found Rule # 2 and # 7 the most useful.  What do you think?

  1. Show AND Tell (as opposed to show, don’t tell).
  2. Don’t go searching for a subject, let your subject find you.
  3. Write what you know.
  4. Never use three words when one will do.
  5. Keep a dream diary.
  6. What isn’t said is as important as what is said.
  7. Writer’s block is a tool—use it.  (Specifically he says “when asked why you haven’t produced anything lately, just say, ‘I’m blocked.’”)
  8. Number 8 is a secret.
  9. Have adventures.
  10. Revise, revise, revise.
  11. There are no rules.

(In case you’re wondering why my blog is progressing so much more nicely than my novel, it’s because I’m busy having adventures and letting my subject find me.  I’m also blocked. ) Hollllerrr.

<– That’s Colson.

* In addition to “Sag Harbor,” I read half of the Intuitionist, about an elevator inspector. The reason I didn’t finish it is NOT because I didn’t enjoy it; rather I think I just left at home then went to college, then years passed and I forgot what I had already read.  Now it’s on my to-read list.